January 12, 2024

Wonderful brand identity for the Book of Kells Experience at Trinity College Dublin. Designed by Domenic Lippa’s team at Pentagram. According to the Pentagram release:

“The Book of Kells Experience is an immersive a digital journey set within a specially constructed pavilion in the grounds of the College, that allows visitors to first see The Book of Kells in the Old Library and experience the beauty of the Long Room. This is followed by the digital presentation that spans 1,200 years and follows the book on its extraordinary journey from Iona in Scotland over the Irish Sea to Kells, and on to contemporary Dublin.”

The logo works well on different platforms. The simplicity of its form and the cleverness of the K turned on its side to show the open pages of a book, delight the eye. It’s clear, clean, and purposeful.

In recent years, I thought much of Pentagram’s identity work was becoming hit-or-miss, but this project is an unqualified success.